Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann

WAIT UNTIL YOU HEAR THE NUMBERS ON THIS BECAUSE TEAMS IN MONTREAL, PARIS, SWEDEN AND TORONTO ARE ALL OFFICIALLY OPERATING UNDER THE NAME MASSIVE ENTERTAINMENT FROM NOW ON WHILE THE COMPANY AIMS TO CUT TWO HUNDRED MILLION EUROS IN 2026, WHICH IS WILD BECAUSE THIS WHOLE SETUP ACTUALLY STARTED AS SOMETHING CALLED CREATIVE HOUSE TWO BEFORE THEY HANDED THE REINS TO FORMER AMAZON GAMES BOSS CHRISTOPH HARTMANN AND RECYCLED THEIR SWEDISH STUDIO'S NAME FOR IT, AND NOW HARTMANN HAS TOM CLANCY'S THE DIVISION, SPLINTER CELL, GHOST RECON AND A GAME HE LITERALLY BROUGHT OVER FROM AMAZON, WHILE HOUSES THREE, FOUR AND FIVE DO NOT EVEN HAVE ACTUAL NAMES YET. OK I AM GOING TO GO SHOUT AT A WALL.

OK SO THIS IS MY WHOLE PERSONALITY TODAY BECAUSE CHRISTOPH HARTMANN LEFT AMAZON GAMES AND LITERALLY BROUGHT HIS OWN MOBA GAME MARCH OF GIANTS OVER TO UBISOFT WITH HIM, AND NOW UBISOFT DUMPED WHAT THEY WERE CALLING CREATIVE HOUSE TWO RIGHT INTO HIS LAP AND RENAMED THE ENTIRE THING MASSIVE ENTERTAINMENT, WHICH IS WILD BECAUSE THEY JUST TOOK THE NAME OF THEIR SWEDISH STUDIO FROM 2008 AND APPLIED IT TO TEAMS ACROSS MONTREAL, PARIS, TORONTO, AND SWEDEN, SO NOW HE CONTROLS SPLINTER CELL, GHOST RECON, AND THE DIVISION WHILE THE COMPANY IS CHASING TWO HUNDRED MILLION EUROS IN COST REDUCTIONS AFTER LAYOFFS, AND MEANWHILE CREATIVE HOUSES THREE, FOUR, AND FIVE DO NOT EVEN HAVE REAL NAMES YET WHILE VANTAGE STUDIOS HAS FAR CRY AND ASSASSIN'S CREED. OK TELL ME THAT IS NOT WILD.

Ubisoft has named its Creative House 2 studio group Massive Entertainment, placing it under former Amazon Games head Christoph Hartmann.

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